United Church Homes Updates Logos in Brand Refresh
United Church Homes, based in Marion, Ohio, recently released updated community logos across its organization. The goal of the brand refresh is to ensure that residents, families and partners recognize United Church Homes and associate its brand with quality services that improve the lives of older adults across America.
The logo and corporate brand are foundational symbols that communicate the strength and integrity of the UCH mission as a leading and trusted senior living and aging services provider, with more than 100 years’ experience.
The refreshed corporate logo retains the design and colors of the Spirit circle, but the United Church Homes name now appears in bold typeface. The Celebrating the Spirit tagline changed from a green, narrow typeface to a bold black font.
The updated community logos better reflect their relationship as United Church Homes communities, with the corporate name prominent at the top and the community’s name underneath.
The service line logos including UCH Management, UCH Cares, UCH Engage and UCH NaviGuide have been updated with a distinct, visually-appealing design that reflects their relationship to the United Church Homes family of brands, and better positions those entities for strategic growth.
“I look forward to how the brand refresh will strengthen awareness of United Church Homes as we continue to make a difference in the lives of those we serve,” said the Rev Dr. Kenneth Daniel, president and CEO.
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