Phoebe Kicks off National Skilled Nursing Care Week with ‘Connecting Hearts’ Matching Campaign
UCC-related Phoebe Ministries — based in Allentown, Pa. — has just launched “Connecting Hearts,” a matching fundraising campaign in celebration of National Skilled Nursing Care Week. The CHHSM ministry hopes to raise $50,000 by May 31.
Since COVID is hitting nursing homes and long-term care facilities particularly hard, Phoebe is asking potential donors to contribute towards a matching $25,000 donation that was generously given by Cura Hospitality and Citizens Bank. The monies will fund the unbudgeted expenses incurred from the effects of the COVID-19 virus on Phoebe’s four continuing care retirement campuses. Expenses for frontline workers include personal protective equipment, or PPE; hazard pay; and specialized infection control.
The matching challenge campaign was inspired by the reallocation of event sponsorships from Cura and Citizens to support the unexpected costs incurred by Phoebe as a result of the coronavirus pandemic.
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