Phoebe Kicks off National Skilled Nursing Care Week with ‘Connecting Hearts’ Matching Campaign

UCC-related Phoebe Ministries — based in Allentown, Pa. — has just launched “Connecting Hearts,” a matching fundraising campaign in celebration of National Skilled Nursing Care Week. The CHHSM ministry hopes to raise $50,000 by May 31.

Since COVID is hitting nursing homes and long-term care facilities particularly hard, Phoebe is asking potential donors to contribute towards a matching  $25,000 donation that was generously given by Cura Hospitality and Citizens Bank. The monies will fund the unbudgeted expenses incurred from the effects of the COVID-19 virus on Phoebe’s four continuing care retirement campuses. Expenses for frontline workers include personal protective equipment, or PPE; hazard pay; and specialized infection control.

The matching challenge campaign was inspired by the reallocation of event sponsorships from Cura and Citizens to support the unexpected costs incurred by Phoebe as a result of the coronavirus pandemic.

Learn more about the Phoebe Connecting Hearts Campaign.

Read about Phoebe’s inspiring frontline workers in Phoebe Heroes.