Cedar Community’s Pretre Wins Marketing Officer of Year Award

Nicole Pretre, vice president of development at UCC-related Cedar Community in West Bend, Wis., has been named among the Milwaukee Business Journal’s 2020 Chief Marketing Officer of the Year award winners. The award recognizes the important work of those in senior marketing positions in southeastern Wisconsin.

Pretre is the executive leader of the marketing, sales, and fundraising teams at Cedar Community, where she and her teams have transformed the vision and messaging of Cedar Community’s brand proposition. Under her leadership, the marketing team has won six national Aster Awards for marketing and advertising over the past three years, as well as a national Telly Award for video content.

“Nicole’s creative vision and strategic acumen, combined with her broad industry experience has been invaluable to Cedar Community,” says Lynn W. Olson, chief executive officer. “Nicole is truly a 360 business professional who understands how to creatively, strategically, and effectively craft and deliver messaging to propel and support revenue goals across key functional areas.”

Within the greater West Bend community, Pretre serves on the boards of the West Bend Area Chamber of Commerce and United Way of Washington County. She is a 2014 graduate of the West Bend Leadership program, and has continued to be active in various volunteer and mentorship roles in the community. Additionally, she was awarded the 2017 Champions of Change Emerging Leader Award through the Volunteer Center of Washington County.

Pretre, who was an Emmy-nominated television journalist and producer before entering her career in long-term care services, also is a credentialed professional gerontologist. She is regularly consulted as an issue expert and thought leader in senior living, and is a local, state, and national speaker and educator in senior living and healthcare.

But she finds she’s in the right place at Cedar Community. As she recently told David Lewellen of the Milwaukee Business Journal, “I’m in a career where I feel I belong, working with older adults. We work where they live, so it’s a privilege to work in their homes and tell their stories. … I have a passion for older adults, and to share their story for the next generation is a pretty awesome career.”