Cedar Community’s Marketing Team Wins Two 2022 National Aster Awards
The marketing team of Cedar Community in West Bend, Wis., are recipients of two Aster Awards for 2022. The awards are given for healthcare marketing.
“Cedar Community is honored to be recognized nationally in marketing and advertising among our long-term healthcare peers,” said Sarah Malchow, vice president of development. “It is truly a testament to our Cedar Community marketing champions who support the mission of the organization every day — providing talent, expertise, and a passion for what they do.”
This year’s awards announcement marks the fourth Aster Award for Cedar Community’s Live More magazine. The 2022 Bronze award recognizes the publication as the only national winner in the magazine publication category in long-term healthcare. Live More is published quarterly, and is entirely written, edited, and designed by Cedar Community’s Managing Editor Carrie Sturn, Creative Director Cyndi Frohmader, and Executive Editor Sarah Malchow.
Cedar Community also was the only national winner of an award in the long-term care Special Video Production category, bringing home a Gold award for a video of the community’s annual Butterfly Release.
The Aster Awards is one of the largest and most respected national/international competitions of its kind. The elite program has recognized outstanding healthcare professionals for excellence in their advertising and marketing efforts for more than 20 years.
The 2022 Aster Awards received entries from across the entire United States as well as abroad. All entries are reviewed by a panel of industry experts and are scored on multiple criteria with a possibility of 100 percent. Participant’s entries compete against similar-sized organizations in their specific groups and categories. Cedar Community’s marketing team has won a total of eight national Aster Awards for marketing and advertising over the past five years.
All awards were issued for entries that received top marks from judges, placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality, and overall appeal and execution.
“Many agencies and organizations continued to step up and offered incredible communications that were both informative and creative,” said Melinda Lucas, Aster Awards program coordinator. “We’ve all had COVID touch our lives and are looking forward to a much brighter future together. Our hats off to everyone for amazing entries.”
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