How is your organization connecting with donors in their 20s and 30s?
The old methods and messages often don’t work, leading some nonprofits to come up with innovative approaches to the challenge of engaging young supporters.
Join The Chronicle for a one-hour webinar to learn about these creative approaches, plus get an in-depth look at the results from a sweeping new survey of more than 6,500 people ages 20 to 35.
You’ll hear directly from:
Derrick Feldmann, co-leader of the research team conducting the 2012 Millennial Donors and Engagement Survey, which will provide insights into what young people think about charitable causes and how they want to connect with nonprofits. The study also pinpoints the tactics and messages nonprofits have used to appeal to young people.
Dvorit Mausner, a young fundraiser recruited by the University of Pennsylvania to connect with her peers. She increased the number of young alumni donors to The Penn Fund by 19 percent in one year.
Join us to learn about:
The giving habits of millennials, including how they use mobile technology for giving.
What inspires young people to donate money and respond to advocacy efforts.
How the University of Pennsylvania’s young alumni fundraising campaign activated these hard-to-recruit donors.
